Breaking Into Development Through Personal Branding
Tech-Adjacent to Software Developer in 1 Month
Overview
Davide worked in a tech-adjacent role but wanted to transition into software development. By focusing purely on personal branding—portfolio, resume, LinkedIn, and a compelling "brag list"—he landed his first software job within a month.
The Challenge
Davide had technical skills from his tech-adjacent role but wasn't being seen as a "real" developer by hiring managers. His resume, portfolio, and online presence didn't effectively communicate his capabilities or translate his experience into developer-relevant achievements.
The Approach
- 1
Completely overhauled his portfolio website to showcase technical projects and problem-solving
- 2
Rewrote his resume to translate tech-adjacent responsibilities into developer-relevant accomplishments
- 3
Optimized his LinkedIn profile with strategic keywords and compelling narrative
- 4
Created a comprehensive "brag list" documenting every technical achievement, tool used, and problem solved
- 5
Aligned his personal brand messaging consistently across all platforms
The Results
Transformed his online presence from "tech person" to "software developer"
Resume now clearly demonstrated transferable technical skills and impact
LinkedIn profile began attracting recruiter attention within days
Portfolio website effectively showcased his capabilities and problem-solving approach
Landed first software development role within one month of branding overhaul
The Impact
Davide's rapid success demonstrates that sometimes the skills are already there—they just need to be properly packaged and communicated. Personal branding isn't vanity; it's translation.